May 5, 2013

To me, eyewear goes way beyond being a prescription.  It’s like makeup. It’s the most incredible accessory. The shape of a frame or the color of lenses can change your whole appearance. – Vera Wang

Focus:  Commercial Photography

Today I did some commercial work for Vision Care Specialists, an eyecare group in the Metro Denver area.  They are getting ready to launch a newly revamped website and they want to feature some of their high-end and specialty eyewear pieces on their website.   When I say high-end, I truly mean high-end:  Alain Mikli, LaFont, Oliver Peoples, JF Rey, and other ‘ooo-la-la’ brands.

Being a portrait photographer, it was interesting for me to shift gears and work with inanimate objects.  While the technical aspects of photography remained the same (lighting, positioning, DOF, etc.), I had to stretch myself a bit to find new ways to inject ‘personality’ into my images.  Usually, I play off the interaction between myself and the person I am photographing to give my images life.  But, obviously, that type of interaction just wasn’t going to happen today.  I needed to find other ways to get these frames to show off their unique personalities.  My challenge:  How do I make them look  Sophisticated?  Trendy?  Expensive?  Cool?  It was an excellent exercise in stretching my creativity.  Here is just a sampling of the results.